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INTRODUCTION

Among all the sciences, psychology is perhaps the most mysterious to the general public, and the most prone to misconceptions. Even though its language and ideas have infiltrated everyday culture, most people have only a hazy idea of what the subject is about, and what psychologists actually do. For some, psychology conjures up images of people in white coats, either staffing an institution for mental disorders or conducting laboratory experiments on rats. Others may imagine a man with a middle-European accent psychoanalyzing a patient on a couch or, if film scripts are to be believed, plotting to exercise some form of mind control. ...

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