June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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1 Introduction
Recall the last time you purchased a beverage in a grocery store. You located the beverage aisle, examined the various available brands, selected the chosen beverage brand, and paid for it on your way out: This seems to be an unremarkable and everyday sort of event. However, upon closer examination, there is a host of questions that are raised by this everyday behavior. How did you first become aware of the chosen beverage brand: through commercial advertisements on television, through your friends, or at the point of decision in the beverage aisle? How did you develop a positive evaluation of this brand: was it the price? Has this brand been recommended in the media by one of your favorite celebrities? Does this brand have something ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.