CHAPTER 11: THE PSYCHOLOGY OF COMPLIANCE
The human decision-making process is the preferred subject of psychologists and economists. Historically, they adopted an approach of viewing human behaviour as regular and highly predictable. This helped the researchers to build various models in order to comprehend social and economical phenomena. Such systems were compared by Karl Popper to reliable pendulum clocks.35 One can take them apart and observe how the pieces fit together. People, however, are much more complicated. Their behaviour, which is considered to be “highly irregular and disorderly,” has more in common with clouds, which are harder to predict due to their dynamic and constantly changing nature. Various theories were later developed ...
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