INTRODUCTION
Are You Ready for the Purpose Revolution?
THERE IS A REVOLUTION HAPPENING IN BUSINESS RIGHT NOW, and for you as a leader it is one of the greatest opportunities of our generation. It is a movement that is already well under way. It’s global, and those leaders who take it seriously will be able to engage employees and customers, leading to sustainable success for years to come. Those who ignore it will become irrelevant. This book is a guide to thriving in what we call the purpose revolution.
The revolution is a shift among employees, customers, and investors who expect businesses to meet their self-oriented needs while being a force for good in society and the environment. In the case of employees, it also constitutes a growing expectation ...
Get The Purpose Revolution now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
