CHAPTER 4
Why Most Leaders and Companies Are Failing at Purpose
A GOOD FRIEND OF OURS, ALAN, HAS SPENT HIS ENTIRE CAREER working in the energy industry, mostly overseeing oil-drilling sites. We remember when he first signed on with a large company after years of working for smaller outfits. He was excited by their slogan, beyond petroleum, but even more impressed by the day-to-day way the company seemed to take safety and the environment seriously. The idea that an oil company could lead the effort toward a new energy future intrigued him. With pride Alan told us that for the first time in years he felt like he had found a company he truly wanted to work for. The company was British Petroleum, known to most everyone as simply BP, and it has since ...
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