CHAPTER 7
Get Hands-On Purpose
FOR MANY YEARS JOHN WAS A REGULAR KEYNOTE SPEAKER AT THE annual Inc. 500 conferences, where the 500 fastest-growing privately held companies gathered. In the mid-1990s, shortly after Awakening Corporate Soul was published, the socially responsible business movement was just getting started in a serious way. After John’s talk one year, the CEO of an up-and-coming retailer asked him a question about an experience the CEO had had with his employees.
“We are a very socially responsible business,” the CEO told John. “We give a great deal away to charity, we have a great set of values, we care about our people, and we offer an amazing product to our customers. Last month a group of 50 employees volunteered together to ...
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