CHAPTER 10
Eight Practices for Thriving in the Age of Social Good
THROUGHOUT THIS BOOK WE HAVE TALKED ABOUT THE PURPOSE revolution and what those winning in the revolution are doing to enable engagement and competitive advantage. We have provided prescriptive steps and advice on how to thrive in this age of social good, where to get started, and how to succeed over the long term, but you won’t reap the rewards without sincere effort, consistency, and, most of all, discipline, which we define as hardwired practices that forge a path of least resistance to change.
For example, many weight-loss programs start with house-cleaning—getting rid of all the junk food in your home and stocking only the good stuff. That way, when you reach for the midnight ...
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