8
BUILDING YOUR BAND
If you’re not in the arena also getting your ass kicked, I’m not interested in your feedback. If you have constructive feedback you want to give me, I want it . . . But if you’re in the cheap seats, not putting yourself on the line, and just talking about how I can do it better, I’m in no way interested in your feedback.
—BRENÉ BROWN
Jeni Britton Bauer is an ice cream pioneer. In 2002, she founded Jeni’s Splendid Ice Creams upon her uniquely “modern, ingredient-driven style of ice cream making” that sparked the now trendy artisanal ice cream movement. Food and Wine magazine wrote “No one else makes ice cream like Jeni Britton Bauer.” Fast Company described Jeni as “one of the most creative people in business today,”1 and ...
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