CHAPTER 2: CONSUMERIZATION, CLOUDS ANDA CHANGE IN PERSPECTIVE
In just one year, Angry Birds has sold over twenty million downloads. According to Wired magazine, it is the bestselling paid app of all time and has resulted in over three trillion pigs being ‘popped.’ It is the definition of an overnight success.
Except that it isn’t.
Rovio, the Finnish developer of Angry Birds, was formed in 2003 and was on the verge of bankruptcy before their smash success. The road to their success began with a realization that gaming was becoming the new primary form of entertainment. The rise of mobile gaming subsequently offered a new path for the company. Then the release of the iPhone and its App Store in 2007 changed the distribution paradigm. Finally, Mikael ...
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