You wake up on a Saturday morning and you head down to your local Walstrom store.
You have a Walstrom in your neighborhood, right? They are that big retailer who has everything at the lowest price possible. They are the low-cost leader who will beat anyone on price. But they also pride themselves on the greatest, individual service that money can buy.
You’ve never been there, but it sounds perfect. So you decide to try it out. You walk in and you meet Frank, the store manager.
“Welcome to Walstrom!” he says, enthusiastically. “How can I be of great of service to you?”
You are somewhat taken back by the warehouse kind of feel, but he seems very friendly, so you listen as Frank ...