CHAPTER 4: MASTERING THE SUPPLY CHAINAND THE VALUE NETWORK
You never know what life may throw at you. Sometimes, just when you think you’ve finally figured it out, the situation just changes. It’s at that point that you have a choice to make.
The first 35 years of Ray Kroc’s life were not the stuff of business legend. He quit high school without graduating to enlist during World War I. At the end of the war he became a jazz pianist, then a salesman for the Lily-Tulip Cup Company, then a musical director for a Chicago radio station, then he sold Florida real estate, then back to Lily-Tulip, eventually rising to the position of a regional sales manager.
Then in 1937, his ship came in.
He came across the Prince Castle Multi-Mixer, which was able ...
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