The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, Second Edition

Foreword

When the first edition of The Quest for Global Dominance was published, I recognized it as a major breakthrough in thinking about globalization and in helping business leaders develop invaluable insights about what they needed to do to win in the global marketplace. In plain but engaging language, the authors managed to pack in both a broad conceptual framework as well as critical strategic imperatives for those leaders who would make the globalization of their operations an invaluable asset rather than a complex albatross. I was particularly struck by the way the authors integrated both local and global factors in their analysis and also their keen awareness of the importance of intangible human assets in the success of any global ...