March 2008
Intermediate to advanced
316 pages
7h 56m
English
The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes an imperative rather than a choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Our central purpose in writing this book has been to help managers address this question.
Rooted in rigorous research and yet written in a manner that makes the conceptual ...
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