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The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, Second Edition by Haiyan Wang, Vijay Govindarajan, Anil K. Gupta

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Rising up to the Global Challenge

The world is your oyster. Do you have the right fork?

Thomas A. Stewart1

What do we mean when we say that we live in an increasingly global world? If you are a Silicon Valley entrepreneur, it means that unless your business plan includes doing R&D in a low-cost, high-talent location, such as India, China, or Eastern Europe, you have almost no chance of being taken seriously by any venture capitalist. If you are Larry Page and Sergei Brin, the cofounders of Google, it means that you see your company as a born global player that will pursue customers everywhere almost from day one. If you are the CEO of Black & Decker, it means that you track the strategies of not only your long-established competitors such ...

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