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The Radio Station, 8th Edition by Michael C Keith

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Programming 3

Program Formats

“The devil is in the details,” wrote famed French author Gustave Flaubert, and for our purposes in this chapter, we could say that the devil is in the programming. Indeed, designing a radio station's sound continues to be a bedeviling task, even as large radio companies cluster their outlets in the age of station consolidation. There is double the number of stations today competing for the audience's attention than existed in the 1960s, and more continue to enter the fray. Other media have proliferated as well, resulting in a further distraction of radio's customary audience. The govern-ment's laissez-faire, “let the marketplace dictate” philosophy, concerning commercial radio programming gives the station great ...

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