Book description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Foreword to the Tenth Edition
- About the Authors
- Preface
- Acknowledgments
- What’s New to This Edition of The Radio Station
- Chapter 1 State of the Industry
-
Chapter 2 Station Management
- Nature of the Business
- The Manager as Chief Collaborator
- What Makes a Manager?
- The Manager’s Duties and Responsibilities
- The Manager and Industry Associations
- Managing the Cluster
- The Manager and the Profit Motive
- The Manager and the Community
- The Manager and the Government
- The Manager and Unions
- Chapter Highlights
- Suggested Further Reading
-
Chapter 3 Music Programming and Consultancies
- Program Formats
- The Programmer
- The PD’s Duties and Responsibilities
- Programming a Cluster Operation
- Satellite Radio Programming
- Elements of Programming
- The PD and the Audience
- The PD and the Music
- Managing the Music Library
- The PD and the FCC
- The PD and Upper Management
- Program Consultants and Syndicators
- Program Suppliers
- Syndicator Services
- Chapter Highlights
- Suggested Further Reading
-
Chapter 4 Sales
- Commercialization: A Retrospective
- Selling Airtime
- Becoming an Account Executive
- The Sales Manager
- Radio Sales Tools
- Points of the Pitch
- Levels of Sales
- Spec Spots
- Objectives of the Buy
- Prospecting and List Building
- Planning the Sales Day
- Selling With and Without Numbers
- Advertising Agencies
- Rep Companies
- New Revenue Sources: Websites, HD Radio, Streaming, Digital, and Podcasting
- Nontraditional Revenue
- Trade-Outs
- Traffic and Billing
- Chapter Highlights
- Suggested Further Reading
- Appendix 4A: RAB Guide to Writing Great Radio Copy
- Appendix 4B: Socast media: Why Mobile Apps Are Essential for Digital Success
- Appendix 4C: Socast Media: How to Monetize On-Air Content Through the Web and Social Media
-
Chapter 5 News, Talk, and Sports
- Introduction
- The Newsroom
- The All-News Station
- Traffic Reports
- The Electronic Newsroom
- The News Director
- What Makes a Newsperson?
- Organizing the Newscast and Other Programming Elements
- Radio Network News and Syndicator Services
- News in Music Radio
- News/Talk/Information
- FM Talk
- Radio Sportscasts and All-Sports Format
- Station Websites, Podcasts, and Social Media
- Radio News/Information/Sports and the FCC
- News Ethics
- Chapter Highlights
- Suggested Further Reading
-
Chapter 6 Research
- Who Is Listening?
- The Ratings and Survey Services
- Qualitative and Quantitative Data
- From Paper to Electronic Measurement: The Portable People Meter
- In-House Research Techniques
- Music Research
- Research Deficits
- How Agencies Buy Radio
- The Future of Research in Radio
- Chapter Highlights
- Suggested Further Reading
-
Chapter 7 Promotion
- Promotions
- The Promotion Director’s/Manager’s Job
- Types of Promotions
- Promotions in the Digital Era
- Sales Promotion
- Budgeting Promotions
- Promotions and the FCC
- Chapter Highlights
- Suggested Further Reading
- Appendix 7A: Assessing the Impact on Radio and Television Stations of the Federal Trade Commission’s Recently Revised Guidance on Endorsements and Testimonials
-
Chapter 8 Production
- A Spot Retrospective
- Formatted Spots
- The Production Room
- The Control Room
- Audio Console
- Computers and Software
- Voice-Tracking
- Standalone Record/Play Decks
- Compact Discs
- Audio Processing
- Signal Routing
- Microphones
- Telephones
- Remote Pickup (RPU)
- Digital Editing
- Copywriting
- Announcing Tips
- The Sound Library
- Chapter Highlights
- Suggested Further Reading
- Chapter 9 Engineering
- Chapter 10 Careers
- Glossary
- Index
Product information
- Title: The Radio Station, 10th Edition
- Author(s):
- Release date: May 2018
- Publisher(s): Routledge
- ISBN: 9781351816328
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