CHAPTER 2

Knowledge and Survival

Over the years, I have seen so many opportunities lost and watched how some entrepreneurs succeeded in being granted funds, only to kill the funding even before the meeting was over. Many entrepreneurs are poorly prepared when they decide to launch their companies. I need to stress that an inability to take advice from professionals shows an ego that could ultimately ruin your business.

In 2015, I advised a client on how to structure his IT business and wrote a business plan after conducting in-depth research, analysis, and strategy. The entrepreneur stood up and within 7 minutes won the investors over—$20-million funding sealed, but then the ego took over. The investor asked a simple question: “How do you intend ...

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