CHAPTER 4

Identifying Corporate Mistakes

Having stressed that leaders should have integrity and honesty, let’s look at some common mistakes made when businesses begin to show an increase in profits, expand their market share, and move into new products and territories. The issue is that mistakes can cripple a company, but not identifying such mistakes can have a multiplier effect, and then losses tend to increase in intensity.

A truism is that the more time you spend fixing issues, the less time you have to do your designated task, that is, to run your business. We will tackle how to fix issues in later chapters. After dozens of troubleshooting tasks during the past decade, the most common mistake, and arguably the most serious, is a lack of ...

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