CHAPTER 5

Will Your Business Concept Soar?

I have watched numerous entrepreneurs lose valuable opportunities because they thought the cost of the capital was too high. They spent too much time haggling over the cost of funds while their window of opportunity moved to someone else. Obviously, you always try to attain a good deal, but important factors like the cost of capital should have been discussed prior to investor meetings and investment priorities discussed and agreed to.

Simply, if it costs you one dollar to make two dollars, are you winning or losing?

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