CHAPTER 6

Necessary Basics

The Rainmaker is written to help current and prospective businesses to increase their potential to become profitable in the global market. Once a profitable status has been attained, productivity and efficiency must be raised before expansion is undertaken.

My primary goal is thus to present a way of thinking that will help you plan, launch, and successfully operate your business. Shortcuts are never recommended and should not even be considered.

You should always be in a position to evaluate various business decisions yourself, so that if you decide to pursue an idea or market opportunity, you can then develop a thorough feasibility and business plan. Preliminary work should put you well ahead of your competitors with ...

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