CHAPTER 7

Essential Legal To-Do List

Choosing a Company Name

Choosing a name for your company may seem an easy task, but note that it becomes an integral part of the company’s identity and therefore should portray your intentions to, among others, customers, staff, and investors. For instance, it would make no sense to call a financial services company “Fish and Chips Ltd.”

Consider the following:

The company name that you choose must be different from that of companies who have already legally registered. This includes the use of signs and symbols.

Offensive words in a company name will always be disallowed.

Names that suggest an association to legal bodies or government links will not be accepted.

Your company name should be linked ...

Get The Rainmaker now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.