CHAPTER 8

Developing Priorities

In a world where opportunity costs must constantly be taken into account, entrepreneurs walk a tightrope between making correct and effective decisions, which can either win or at times fail. A decision that worked for a situation may not work for the same situation again.

Why is that?

The simple answer is that the circumstances of a situation do not remain the same at all times. There will always be something different, such as political events or elections, volatile exchange rates, economic release of statistical data, and a host of other possible macroeconomic variables. There is a dire need to understand that each decision must be made on a sound foundation of knowledge, as pertaining to that specific time ...

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