CHAPTER 18

Finances and Your Business

Facts of Life

Before you do anything, look at the following table for some age-old wisdom.

1

The golden rule ALWAYS applies: He who controls the money rules

2

Ultimate success is logic, clear understanding, and a strong grasp of market niche, your business, and industry.When running your business, a successful plan combines salesmanship and hard facts in an organized and logical manner. The success formula is Information × Competence + Energy = Success

3

Irrespective of the type of financing you need, the process of obtaining it is usually the same. A finance plan will help you to profile the business and be helpful to the business owner and your investors, or prospective investors. ...

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