CHAPTER 1 Product Moments, Material Eternities
Professor Jonathan Chapman, Professor of Sustainable Design at the University of Brighton
AT ITS BEST, DESIGN IS A powerful tool for cracking problems and leveraging opportunities for new products, services and systems that drive a more resource-efficient economy and create value for policymakers, businesses and consumers. However, despite being an incredibly dynamic and vibrant cultural phenomenon, design is an extremely wasteful and destructive one too. This is largely due to its ephemeral nature, fuelled by the ceaseless consumer hunt for change, novelty and innovation. This chapter shows how sustainable design recalibrates the parameters of good design in an unsustainable age. It advances and ...
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