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The Re-Use Atlas
book

The Re-Use Atlas

by Duncan Baker-Brown
July 2019
Intermediate to advanced content levelIntermediate to advanced
192 pages
6h 56m
English
RIBA Publishing
Content preview from The Re-Use Atlas

STEP 1 CASE STUDY No. 1 Adidas training shoe, developed in partnership with Parley for the Oceans

awareness-raisers | environmental extivists | designers | brand developers

[The Story]

German-born Cyrill Gutsch set up New-York-based Parley for the Oceans in 2012 (his story is recounted at the end of Step 1; see page 49). By April 2015 Parley announced its first commercial partnership – with sportswear giant Adidas, initially making training shoes out of ocean plastic waste. Why was this significant? Gutsch ...

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Publisher Resources

ISBN: 9781000701401