STEP 1 CASE STUDY No. 1 Adidas training shoe, developed in partnership with Parley for the Oceans
awareness-raisers | environmental extivists | designers | brand developers
[The Story]
German-born Cyrill Gutsch set up New-York-based Parley for the Oceans in 2012 (his story is recounted at the end of Step 1; see page 49). By April 2015 Parley announced its first commercial partnership – with sportswear giant Adidas, initially making training shoes out of ocean plastic waste. Why was this significant? Gutsch ...
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