Chapter4

Using the Product or ServiceLever to Transform to a MoreReal-Time Organization

TaskRabbit realized that many people are always pressed for time. Its success is evidence that many people do not want to spend their scarce time to complete necessary chores. By building a network that lets users hire independently contracted “taskers” to perform chores, TaskRabbit helps people maintain their busy lifestyles. Since being acquired by furniture retailing giant IKEA in 2017, the company has been expanding rapidly. There’s an obvious synergy between the two businesses: consumers can buy furniture at IKEA, then hire someone from TaskRabbit to assemble it. With TaskRabbit’s integration into the IKEA.com site, customers can check the availability ...

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