Going beyond the Core Levers to Transform to a More Real-Time Organization

In 2014, a seven-ton Tyrannosaurus rex skeleton made an incredible journey from Bozeman, Montana, to Washington, DC, in just forty-eight hours. This priceless cargo required special handling, a carefully maintained temperature, and seamless security during transport. The bones were wrapped in custom-made plaster cradles and packed into sixteen foam-filled boxes sealed with special tape. The main crate was equipped with SenseAware, a FedEx innovation that can monitor location, interior temperature, shock, light exposure, and more. This meant the team could respond if, say, the crates got hotter or colder than they should, or if the lid was lifted. The team used ...

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