The Really Good Idea Test

Step 4

Find interviewees

KEY POINTS

Write recruitment criteria for your interviewees

Get the right ‘mix’ of interviewees

See how to do the recruitment yourself

Thanks to Step 3 (Create questions) you now know what to ask to unlock the evidence you need to address those risky assumptions you identified in Step 2 (Identify risks). In this step we work on identifying your ideal customer and/or user groups and creating a list of recruitment criteria. Think of this as a shopping list of the basics that you need. You will already have started ...