Step 7
Analyse & decide
KEY POINTS
Listen back to your interviews, check your notes, add up the group scores and see whether your evidence passes or fails the test
Analyse and summarise the additional insight that you have
Now you can make the decision to STOP or PURSUE, based on evidence not gut feeling
With all the interviews in one group complete, it is time to analyse the interviews and see what evidence you now have. The challenge is to be as objective as you can. You will be able to add together all the individual scores against the ...
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