Table of Contents
Introduction: Email Marketing Is (Not) Dead
I The Secret to Email Marketing: List Growth
A Few Words about Effective Tactics
Making the Opt-In Process Obvious and Easy
Asking Website Visitors to Subscribe
Using Humor and Creativity to Increase Opt-Ins
Using Technology: QR Codes and Smartphone Apps to Grow Your List
Providing Incentive (WIIFM—What’s In It For Me?)
Growing Your Email List Offline
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