Get full access to The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
Introduction: Email Marketing Is (Not) Dead
Email Is Dead?
Email versus Email Marketing
The ROI of Email Marketing
What to Expect from This Book
I The Secret to Email Marketing: List Growth
1 Why List Growth Matters
List Churn and List Fatigue
A Few Words about Effective Tactics
2 How to Grow Your List
Making the Opt-In Process Obvious and Easy
Asking Website Visitors to Subscribe
Using Humor and Creativity to Increase Opt-Ins
Using Technology: QR Codes and Smartphone Apps to Grow Your List
Use Social Media
Providing Incentive (WIIFM—What’s In It For Me?)
Growing Your Email List Offline
3 Let’s Get Technical
To Pre-check or Not to Pre-check
Explain the Email List Sign-Up Process ...
Get The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.