The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win

7. The Finishing Touches

This is the final chapter of the email anatomy lesson. In case you were worried, no, there will not be a test at the end of this chapter. Instead, you’ll move on to Part III, which covers ways to break the “rules” of email marketing and still be successful.

This chapter covers the finishing touches: the bottom section of an email marketing message. This part is usually not a priority for email marketers when it comes to designing an email. Often, this is not a huge deal as the footer tends to be ignored by many subscribers. After all, who scrolls to the bottom of an email these days? Who has that kind of time or patience? However, it’s an important component of the email from a legal perspective as well as an opportunity ...