CHAPTER 3Experimenting to Learn: How to Make Money in New Ways

In which hundreds of open prototypes are used to create reciprocity advantage.

The old train station in Kansas City is a beautiful building, but there aren’t many trains anymore. Kansas City used to be a major stop for the train lines going west and east. The trains connected Kansas City to the world, and in those days, Kansas City was very connected. Entire businesses were built around the Kansas City train station. As train travel became less important, most of those businesses went elsewhere or died.

On March 30, 2011, Google announced that it had selected Kansas City as the first community in its new high-speed digital network. More than 1,100 communities applied, but Kansas City ...

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