CHAPTER 7How Gameful Engagement Will Disrupt Experimenting to Learn

Stretching and learning using emotion-laden attention, to grow

Games are obstacles we volunteer to overcome.

JANE MCGONIGAL,Reality Is Broken

Think ahead ten years—how will corporations experiment to learn about the business they want to create? In other words, how will you prototype your new business? The answer: you will game it. And you can start now.

In order to learn how to make money in new ways, you will need to get others gamefully engaged with your idea. Often, you will need to give away assets from your existing right-of-way in order to engage people and in order to learn how to make money in new ways.

The subtitle of Jane McGonigal’s marvelous book Reality Is Broken ...

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