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The Reciprocity Advantage
book

The Reciprocity Advantage

by Bob Johansen, Karl Ronn
September 2014
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 40m
English
Berrett-Koehler Publishers
Content preview from The Reciprocity Advantage

CHAPTER 12How to Scale Your Reciprocity Advantage

If it isn’t scalable, it isn’t worth doing.

VINOD KHOSLA,Sun Microsystems founder and green venture capitalist

Creating your reciprocity advantage will allow you to make a big difference for a long time. Scalable reciprocity, however, will require designing for scalability from the beginning. This chapter shows you how to design for scale. Reciprocity is good, but massively scalable reciprocity is growth that reshapes industries.

You will know your reciprocity advantage is ready to scale when your service or product meets three criteria—it’s desirable, viable, and ownable.

Failing to meet all three criteria will severely limit or even doom your reciprocity advantage.

As we discussed in Chapter ...

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Publisher Resources

ISBN: 9781626561069