September 2014
Intermediate to advanced
240 pages
4h 40m
English
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CHAPTER 12How to Scale Your Reciprocity Advantage
If it isn’t scalable, it isn’t worth doing.
VINOD KHOSLA,Sun Microsystems founder and green venture capitalist
Creating your reciprocity advantage will allow you to make a big difference for a long time. Scalable reciprocity, however, will require designing for scalability from the beginning. This chapter shows you how to design for scale. Reciprocity is good, but massively scalable reciprocity is growth that reshapes industries.
You will know your reciprocity advantage is ready to scale when your service or product meets three criteria—it’s desirable, viable, and ownable.
Failing to meet all three criteria will severely limit or even doom your reciprocity advantage.
As we discussed in Chapter ...