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The Referral of a Lifetime by Ken Blanchard, Lynda Rutledge Stephenson, Tim Templeton

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CHAPTER 8The Referral of a Lifetime

It was another perfect morning at the California Coffee Café and Bistro as the regulars, including Susie McCumber, lined up for their morning cups of “the usual” before starting their day.

There was a monumental difference in the Susie Mc-Cumber of today compared to the Susie of six months prior. This Tuesday morning, like every Tuesday morning, Susie had her team of five employees seated out front for their weekly meeting. Her business had exploded, prompting the hiring of two additional salespeople, another customer service person, and a personal assistant. Susie had a relaxed air of confidence about her—not boastful, just confident.

Every month, every person in her company database received an outstanding ...

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