APPENDIX
Highground’s Principles of Business
This appendix is designed as a reference to help you implement the principles and concepts of The Referral of a Lifetime. The appendix contains the following material:
• Highground’s Principles of Business
• Highground’s Principles of Business Questions
• Your Perfect Client Avatar
• Letter of Introduction to Past Clients
• The Three Levels of Communication
• Confession Letter
• Highground’s Principles Goal Pages
• Magic Questions for New Contacts
• The Four Business Personality Windows
• Relationship Development Program—Suggestions
• Show Your Appreciation! Pledge and Policies Sample
• Highground’s ...
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