INTRODUCTION
The New Value Proposition for Leaders
THE ROLE OF A leader has evolved. Tom Feeney, president and CEO of Safelite AutoGlass, recently validated that point for me. He stated, “It is no longer enough to merely direct action; today we must inspire and empower belief, which requires us to build more trusting relationships with people than ever before. This applies to leading people within your organization and it applies to becoming a leading brand. Customers no longer buy what you sell; they buy what you stand for. Relevant and sustainable brands are those that build love, loyalty and trusting relationships with their customers.” Wow, this was the first time I ever heard a CEO use the word “love” in their description of leadership! ...
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