O'Reilly logo

The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business by Mika Aaltonen, Rolf Jensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

IntroductionSetting the Scene

ALL SUCCESSFUL VISIONS AND STRATEGIES ARE BASED ON A solid assessment of how markets will develop, both in the near term and in the long term. No strategy is better than your idea of the business environment. The book provides an overview of markets and opportunities, both in the United States and globally. The trends presented here are intended as an inspiration for your visions and strategies. We strongly believe that any important change or innovation in your company must begin with the future: what will it look like? The answer is the starting point for the strategy process because the future is an eternal source of inspiration—especially in times of crisis and big changes.

“Setting the Scene” has not distilled ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required