IntroductionSetting the Scene

ALL SUCCESSFUL VISIONS AND STRATEGIES ARE BASED ON A solid assessment of how markets will develop, both in the near term and in the long term. No strategy is better than your idea of the business environment. The book provides an overview of markets and opportunities, both in the United States and globally. The trends presented here are intended as an inspiration for your visions and strategies. We strongly believe that any important change or innovation in your company must begin with the future: what will it look like? The answer is the starting point for the strategy process because the future is an eternal source of inspiration—especially in times of crisis and big changes.

“Setting the Scene” has not distilled ...

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