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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business by Mika Aaltonen, Rolf Jensen

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2The Values of Nations: “How Are We?”

CHAPTER I PRESENTED AN OVERVIEW OF WEALTH AND POVerty—of global, national, and per person GDP. That is the material world. This chapter looks at the nonmaterial world, our values: what we believe in, what we like, and what we don’t like. It is about emotions, about happiness, equality, and trust. We study cultural differences and the important changes that are likely to take place. Our values, together with our income, what we consume, and what we buy, define us. Let’s begin with the big picture!

A SPRINT THROUGH HISTORY AND INTO THE FUTURE OF GLOBAL VALUES

Let us make this as brief as possible with a narrative in three scenes. You may define your life by the things you own or the money you make—the more ...

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