The Retail Profitability Paradox
As consumers’ power grows, companies are investing more to deliver value-adding experiences. How can retailers capture value in return?
When we think about the COVID-19 pandemic’s impact on how people shop — and on how retailers cater to their needs — it’s important to recognize that consumer preferences to “buy online, pick up in store” and to take advantage of other digitally enabled solutions are not simply short-term shifts. In fact, the current period is more likely a tipping point in the digitization of retail and in the shifting power dynamics between buyer and seller.
The traditional business-to-consumer retail model has unraveled in recent years, and COVID-19 ...
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