Chapter 3. Five Hurdles to Clarity

 

Nothing is more difficult, and therefore more precious, than to be able to decide.

 
 --Napoleon Bonaparte[1]

Business managers make many decisions. Among them are many simple decisions that they make easily during the day. There are also more complex decisions where many parameters need to be considered, many of them riddled with assumptions and uncertainty. Usually these decisions are strategic, such as selecting a market strategy, choosing an acquisition target, or opting for an integration strategy for two companies. These decisions require analysis of financial data, evaluation of marketing assumptions, assessment of team capabilities, and much more.

Usually, these decisions are not only complex but also difficult ...

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