Chapter 10. Everything Is Relative!—Why the Right Frame Is Critical

Everything Is Relative!—Why the Right Frame Is Critical
 

Mastery comes most readily to those who look with the eyes of a beginner, and it comes with great difficulty to those who assume they already know.

 
 --Nicholas Lore[1]

By its nature, any decision perspective is limiting. It puts a decision into a frame, highlighting certain elements and hiding the rest. A wrong decision perspective presents a major difficulty in arriving at a clear choice. Effective executives are “frame busters” and “frame artists.” They know that decision frames are partly controlled by the formulation of the problem and partly by the norms, habits, and characteristics ...

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