Chapter 18
It Does Not Happen Overnight
October 11
The rest of the week was a blur of activity around M.E. Burdette Co. Fred and Matt spent half of each day discussing the new measurement methodology and looking for a few willing participants to pilot the system for them. Chris probably had the easiest task. He was riding shotgun with Rob Allison, and Allison was proving to be a huge champion for them. Rob quickly found eager participants in the Southeast and Southwest sales regions, and Annie’s boss George had found Allyson right after the meeting ...
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