Index
- AT&T
- Activating Audiences
- Ad Age
- Ad blocking
- Ad calls
- Ad decisioning
- Ad exchanges
- Ad fraud
- Ad networks
- Ad revenue breakdowns
- Ad servers
- Ad tech data
- Ad tech ecosystem
- ad calls
- ad exchanges
- ad networks
- ad revenue breakdowns
- ad servers
- advertising history
- data management platforms
- demand-side platforms
- impact of data in
- money flow within
- overview
- players in
- supply-side platforms
- Ad viewability
- Adap.tv
- Addressability at scale
- 1.0 compared to 2.0
- addressability spectrum
- challenges of
- competencies needed
- and creating competitive advantage
- digital addressability
- ecosystem
- evolving platform marketplace
- mechanics of
- roots of
- Addressable audience platforms
- Addressable consumer experience
- Addressable marketing funnel
- Addressable targeting
- AdECN
- Adobe
- Adometry
- Advertiser ad servers
- Advertising, historical overview
- Advertising ID (AdID)
- Advertising technologies evolution
- audience and context
- marketer implications of
- Adweek
- Age of the brand
- Age of the channel
- Agency holding company challenges
- Agile marketing
- Agility
- Algorithms
- Amazon
- platform specifics
- and walled gardens
- Analytics:
- campaign analytics
- and model scores
- regression modeling
- and segmentaiton
- Analytics platform
- analysis layer
- data layer
- operational layer
- AOL
- AdLearn Open Platform
- and walled gardens
- Apple
- AppNexus
- Arbitrage
- Atlas
- Attribution. See Measurement and attribution
- Auction-based environments, See also Real-time bidding (RTB)
- Audience, defining
- Audience and context
- Audience management
- activating ...
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