© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. AthertonThe Rise of Virtual Communities https://doi.org/10.1007/978-1-4842-9297-6_11

11. Kevin Rose

Cofounder of Digg and PROOF Collective
Amber Atherton1  
(1)
San Francisco, CA, USA
 

Digg was the first social news site, founded by Kevin Rose and Jay Adelson in 2004. News stories could be upvoted (known as Digging) or downvoted (burying) by the community. Rose and Adelson reviewed the weekly stories from Digg on their Internet TV network, Revision3, which they founded the same year along with David Prager, David Huard, and Ron Gorodetzky. The network boasted more than 80 million views per month. Within two years of launching, the pair turned down Fox’s offer ...

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