CHAPTER 2
The Business Model Audit
Since it was published in 2007, a book entitled What Got You Here Won’t Get You There has been on successive annual lists of the best business books.1 Its subject is how leaders can best adapt to make themselves and their companies more successful. But we find that the book’s title also has compelling resonance for the art of business model innovation. As we noted at the end of chapter 1, inventing the future if your perspective is stuck in the past is very difficult. Your business models need to be strong enough to meet the demands of the present, flexible enough to respond to changing near-term conditions, and monitored over time to make sure they position your business to seize the new opportunities that ...
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