The Road to Luxury

Research Design, Methodology, and Data Collection

The aim of this book was to examine the evolution of the luxury industry from the lens of management principles without losing the focus on business reality. It aimed to analyze the luxury phenomenon through several academic frameworks as applied to numerous practical examples. This book attempted to look at what the luxury industry had been, is, and will be.

Given the primary objective of the present study to examine the relevance and applicability of time-tested management principles within an evolving and constant change in the industry, exploratory research was conducted. Qualitative research is usually recommended for studying such process-related issues and also when the phenomenon being studied is not to be de-linked from its context.

Qualitative research, that is, case studies, gave a thorough grounding and a feel for real-life situations, especially where theory development and research are in early stages. To develop a clear understanding of the interlinked phenomena in an ever-changing industry landscape, there was a need to look at varied data from multiple sources and study the phenomenon in its own context. The case method permitted a holistic analysis of a wide range of variables, open-ended and descriptive data, and multiple data sources and data collection techniques within the research setting. Figure R.1 shows the research design.

Figure R.1 Research Design

Methodology

The methodology of the study that ...