Chapter 2Embrace the Reinvention Ethos
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.
—Mark Twain
Nike is innovative. Sure, you might say, Nike was innovative back in 1964 when it invented the modern athletic shoe. But is the company still a strong example of reinvention today?
You bet it is.
In fact, since the 1960s, Nike has strung together a series of innovations in the same way Motown Records kicked out hit after hit. Reinvention is in Nike’s bones, and the company hasn’t slowed down since that original waffle shoe.
Fast Company ranked Nike the most innovative company of 2013, beating out tech giants like Apple and Amazon because of two breakout Nike products that year. ...
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