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The Road to Reinvention: How to Drive Disruption and Accelerate Transformation by Josh Linkner

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Chapter 5Create Vivid Experiences

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

—Maya Angelou

As I walked through the heavy glass doors of the Wynn Las Vegas, I was immediately in a state of sensory delight. Gorgeous, colorful mosaic tile floors shimmered in the perfectly crafted lighting as I breathed in the vanilla-scented air. I could faintly hear sounds of live jazz over the buzz of the slot machines and casino action. This lovely array of sights, sounds, and smells enveloped me. This was the good life manifested. I took a seat in a beautifully designed lounge, sank into a luxurious chair, and sipped on the finest martini I’ve ever had. I sat ...

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