CHAPTER 10

Role of the Chief Executive

There is no expedient to which a man will not resort to avoid the real labor of thinking.

—Sir Joshua Reynoldsinfluential eighteenth-century English painter; from a speech addressed to the students of the Royal Academy, December 1784

We have developed a vocabulary that equips our students with the ability to speak with authority about subjects they do not understand.

—Russell AckoffAmerican organizational theorist and a pioneer in the field of operations research, systems thinking, and management science

Becoming an inspired CEO—a master of two worlds—is a form of self-actualization because it appeals to a leader’s id; it is an invitation to become the greatest form of who we are intended to become—our ...

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